Uncovering the Housing Trends of Gen Z

Generation Z prevails above other generations as the most ethnically diverse and best educated.

To better understand housing trends for this generation, the National Apartment Association in partnership with SatisFacts/ApartmentRatings conducted a survey of Gen Z renters in November/December 2020. Survey results are based on 927 responses from 18- to 23-year-old apartment dwellers.

The full report uncovers the cohort’s geographical preferences, homeownership and renting sentiments, and preferred apartment amenities.

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